Woodbury University Alumni Spotlight


Artur Nesterenko graduated from the Master of Science in Architecture, Real Estate Development program at Woodbury University’s San Diego campus. As the founder of Archillusion Design, he creates design-build projects throughout California and other regions. We caught up with Artur and asked him about his career as a designer and how his studies at Woodbury prepared him for the profession.

Interview with Artur Nesterenko

What projects have you worked on that you’re most proud of?

There are multiple projects that I am proud of; some already exist, and some are in the process of becoming a reality. As an example, one recently completed project that I am really happy about is “Melrose Station”, which is a secret speakeasy bar/ restaurant in Hollywood. The other one that I am really proud of and is in the process to be built is an apartment building located in NoHo Art District, North Hollywood. It’s called NoHo10, with a total of 10 creative live/work units.

How did your time in the BArch and MSArch RED program at Woodbury prepare you to pursue your work?

From the first day in the BArch program, I knew I wanted to work for myself and do my own projects. I would constantly imagine my future life, future work, and projects. Sometimes, I would even write ideas in my sketchbook on what I should be doing when I finish university. That constant reminder programmed my mind and led me to join the MSArch Red program to become an architect-as-a-developer. MSArch RED opened my eyes and gave me a good direction on what I should be doing. NoHo10 was my thesis project at the MSArch RED Program and now this project is about to become a reality

What do you like best about working at your own firm, Archillusion?

Freedom and flexibility. I can work on what I want to work on and every project that I work on goes into my own portfolio. Archillusion consists of a small team of very talented people and without those people there would be no Archillusion. I can definitely say the best part of Archillusion is to be part of an amazing team that share same ideas, goals and dreams.

Melrose Station / Speakeasy Bar Designed by Archillusion Design

Melrose Station / Speakeasy Bar Designed by Archillusion Design

What sparked the idea for the Melrose Station project?

It’s really hard to find good clients that fully trust you with the design. With Melrose Station, I was lucky to meet clients that believed in me and my ideas. They gave me freedom to create everything from scratch. The only information I was given on this project was the location and the program of the space. The location of the space and the existing structure sparked the idea to create a secret 1920s train station-like interior design. Archillusion created the whole concept design of the bar, the name and the brand. Currently we are working on few exciting projects with the same client, and soon we’ll be ready to share them with the world.

What have been the biggest challenges in your career?

Developing my own projects without clients takes time and patience. The most important is to not over stress and always move forward. One of the biggest challenges is usually finance. At the end of the day we have all these great ideas and plans but not enough financial resources to successfully execute them. However, it’s just a challenge like anything else, and without these challenges and obstacles it wouldn’t be as fun.

Did your experiences at Woodbury help you to overcome the obstacles you’ve faced?

Woodbury gave me confidence and skills that are helping me to move forward. A lot of alumni say that there were not enough real-life experiences during BArch program, but in my opinion, it is the opposite. Working on imaginary, unrealistic projects at Woodbury made me think outside of the box and helped me with creative thinking. I can’t even imagine how boring it would have been to work on real-life like projects during the BArch. I am confident to say that the experience at Woodbury changed my life, my thinking and opened me to a whole new world that I did not see before.

What advice would you give to younger alumni or current students who aspire to enter the architecture profession?

Believe in yourself and listen to your inner self. Architecture is not a profession it’s a life style. So, if you choose architecture you choose a new life style that you have to love. My secret during architecture school years was to create what I thought was right without relying on someone’s opinion. Your professors and adviser in studios are there to advise you and guide you through the process, but the only way to succeed is to listen and trust yourself.

What would you say to a prospective student who is considering Woodbury University?

There are many good architecture schools and Woodbury University is definitely one of them. Woodbury has all the resources that you need to learn about architecture and to succeed in real life. You will not regret choosing Woodbury University.

What is your lasting impression of studying at Woodbury University?

Definitely working in studio with all the classmates was the best time ever that I will never forget. We had the same group of people for 5 years, and we were like family spending every single day working in studio together.

Describe Woodbury University in 3 words.

Woodbury University is inventive, effective and original.

LINK TO THE INTERVIEW: https://woodbury.edu/alumni-spotlight-artur-nesterenko/


NoHo Art District Apartments

We are almost ready to start construction of our new development project "NoHo10 Apartments" located in the heart of NoHo Art District, North Hollywood CA. 

We passed CRA (Community Redevelopment Agency) plan check, and are ready for final plan check clearances. NoHo10 Apartments consists of 10 new type of live/work units with double height ceilings, roof decks and floor to ceiling windows. It would be a great addition to a NoHo Art District neighborhood and we can't wait to see it built. 

Our official website for NoHo10 will be launched soon at www.noho10.com. If you are interested to find out more about leasing information, you can contact us at info@archillusion.com

For investment opportunities please contact artur@archillusion.com

NoHo10 Unit Schedule

2 Units on the Ground Level  - 1 Bedroom Work/Live 

4 Units on the Second Level - 1 Bedroom Work/Live

3 Units on the Third Level - 1 Bedroom Work/Live with Private Roof Decks

1 Penthouse Unit on the Third Level - 2 Bedrooms Work/Live with Private Roof Deck

Physical Model of the NoHo10 Apartments

Physical Model of the NoHo10 Apartments


Melrose Station Bar

Finally we can share our new built project in Hollywood, CA. The Melrose Station - Speakeasy Bar/Restaurant.

If you would like to visit and experience the bar, please visit www.TheMelroseStation.com



Melrose Station is the Hollywood's new modern speakeasy bar. The idea was to create a hidden bar that would evoke the feeling of being transported back in time. The concept of drinking alcohol in a "secret" location is intended to give off a feeling of the prohibition period. It was very important for us to integrate the feeling of the 1920s era, when alcohol was illegal in the U.S. 

Guests who find their way to the "secret" bar, will have the opportunity to experience the hidden passageway to the station, which is disguised inside of the adjacent popular hookah lounge in Hollywood. 

The Melrose Station is an invitation-only establishment, and the only way for guests to gain entry into the hidden bar is to obtain a “train ticket” that normally would be used to board the train. Once inside the secret passageway and with the train tickets in hand, visitors would be allowed to pass into the nightspot through a vintage telephone booth. Shortly after the "time warp" they would be immersed by the aesthetic design of the 1920s train stations.


Designer: Archillusion Design | Photographer: Katya Grozovskaya

Source: http://www.archillusion.com/work/#/melrose...

Our Project in National Geographic Magazine


Hey Everyone!

We are honored to have our project "CasaPlutonia" on the second page of the National Geographic Traveller Magazine UK, as one of the future must visit destinations in California. So If you are in UK or Europe, go buy the new issue of National Geographic Traveller Magazine or download it using online app and check out our new project.